Caliber Design’s Matador eCRM or Customer Relationship Management software was originally developed for a nutritional supplement company. Customers were visiting the company’s web site, and although it was very detailed, they still had questions and concerns.

The nutritional supplement company was having great success running their ecommerce site but had no way to process a telephone order. When someone called in with questions about a product, the call center could not immediately close a sale and instead had to direct the customer back to the web site, where he could place an order.

Customers called in all the time with needs related to their order. They might ask:

·        Can I place my order with you over the phone?

·        I ordered online, can you pull up my web order and make sure I placed it correctly?

·        Can I add another item to the order I just placed on your site?

·        Where’s my package?

·        Can I mail you a check?

·        Can I fax in my order?”

·        Can I upgrade my shipping method from ground to overnight?”

·        Can I get a refund?

In other words, sooner or later, all ecommerce web sites of any significant size realize that they have to set up a call center and they need software like Matador from Caliber Design to process the orders.

You see, today, most ASP’s are only helping their customers meet half their needs. Most are leaving a huge piece of business on the table: the ability to offer an eCRM or Customer Relationship Management solution for running a call center that’s fully integrated with an ecommerce site.

ASP’s offering ecommerce solutions are commonplace, but there are almost none that offer a unified system for processing all forms of customer transactions. Ecommerce transactions typically account for only about 20% of a business’s overall transactions. If what you are offering your clients can only process 20% of their transactions, you make it very easy for your client’s to jump ship and move to another ecommerce ASP. However, if you are offering the system that processes 100% of your client’s transactions, you can charge them a premium, and it becomes nearly impossible for them to leave you.

Caliber Design.com’s Matador software is the solution that you can offer your clients that will enable them to process the 80% of a business’s transactions that do not originate directly on the web. Matador enables a complete mail order telephone order processing solution that your client’s call center can use to process customer transactions whether they come from the web, telephone, fax, or the postal mail.

When they added the Matador software, the nutritional supplement company, mentioned earlier, saw an immediate 50% increase in sales just by having a means to take mail and telephone orders. With Matador, ASP’s and end users now have a complete solution to offer both web merchants, as well as catalog and direct response companies.

Currently, Caliber Design, is looking for new customers for our technology, ASP partners, and investors.  If you would like to see Matador in action or have additional questions, please send us an email or give us a call 212-823-1000 x34.