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Overview
Caliber Design, Inc. was founded in 1995 in the State of
New York. We have developed an ecommerce application that
unifies a company’s call center, web storefront, distribution
center, and inventory databases.
Our product is the most pure case of a market-driven technology.
When we set about integrating the MOTO and web sales for our
nutritional supplement company, we soon realized that we would
have to develop a solution ourselves. There is no off-the-shelf
web store solutions or ASPs that provide MOTO ecommerce integration
with a web storefront. If another solution had been available,
we would have bought it.
The web storefront and MOTO operations are fully integrated,
meaning the inventory data, customer data, and transaction
data are all available through a simple web interface. To
access this interface requires only a standard web browser
and an Internet connection. The result is increased speed
of order processing, elimination of redundant data entry,
real-time reporting, and just-in-time inventory management.
The Caliber Design Mission
Our mission is to be the industry leader in web-based eCRM
transaction processing solutions. With our solutions, Caliber
Design enables companies to securely and efficiently extend
their direct response businesses and increase profits by bringing
them the telephone-based, web-based, mail-order based, and
International customers that they were unable to reach before
hand.
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