7.     What is the business model for an Intershop ASP?

We use a formula that was developed by Rick Maveus of Agiliti.com. Agility is a leading Intershop ASP. The ASP purchases Matador and then leases it to its Intershop clients. The pricing of Matador depends on the number of call agents that will use the software.

Purchase Price/(1-cost of capital)/(1-ASP's margin)/24 months = monthly charge to customer